Manager of Marketing and Business Development

Overview:

The Manager of Marketing and Business Development leads and oversees the creation, direction, and execution of all strategic marketing, business development, communications, and public relations initiatives, both internally and externally. This role is responsible for guiding the marketing and business development team to boost brand recognition, enhance the organization's presence within its service area, grow existing business, and secure new opportunities to drive revenue growth. The manager works closely with the physician liaison and enjoys a flexible hybrid schedule, with 3 days in the office and 2 days remote.

Job Duties:

• Develop and monitor annual marketing and business development budget to cover special projects, campaigns and yearly initiatives, review financial transactions related to ongoing departmental expenditures and make recommendations regarding new proposed spending. Establish priorities in budget proposal.
• Create, implement and measure the success of a comprehensive marketing, business development, communications and public relations program to enhance the organization's image and position throughout the healthcare marketplace as well as for the general public.
• Provide recommendations and feedback regarding opportunities to decrease expenditures and/or streamline processes to achieve the organization's marketing and business development goals and strategies.
• Develops and executes projects as needed for new clinic launches, introduction of new physicians and service lines, and/or special initiatives for the organization.
• Cultivate media interest in the organization, ensure regular contact to increase visibility in the news and build relationships to ensure positioning and coverage with external media agencies.
• Meet with organization's physicians to assess marketing needs by meeting minimum quarterly, annually and by request. Serve as main resource for building practice. Provide updates and plan new initiatives based upon specific need.
• Develop and present insightful presentations and strategies to senior management regarding marketing and business development opportunities where appropriate and to external entities as needed.
• Produce and administer Marketing and Communications Policies and Procedures to enhance operations, facilitate documentation and increase productivity.
• Oversee design development, production and distribution of advertising materials and communications in all medias including print collateral/newsletter, website, TV/Radio content production, electronic/email marketing, etc.
• Develop and maintain up-to-date business development database with patient, referring physician and other prospective business contact information.
• Plan and execute external promotion of organization through trade shows, community chambers, Greater Houston Partnership, health fairs, corporate fundraisers, community outreach programs, hospital/employer relationships speaker presentations, non-profit sponsorship opportunities, etc. to build collaborative relationships and highlight organization's services.
• Participate in internal meetings as required, to furnish advice, counsel and support to all organization departments as well as marketing department staff members regarding special initiatives, current and new proposed marketing and promotional projects.
• Maintain professional and technical knowledge of marketing communications by attending educational workshops; reviewing professional publications/online resources/blogs; establishing personal networks; participating in professional societies.
• Provide education, training sessions and/or orientation for staff members regarding marketing and business development initiatives, projects, etc. as well as for external customers (physicians, referring physician office staff, etc.) in order to enhance service offerings.
• Any special projects or tasks as assigned by Practice Management.

Qualifications

• Minimum Bachelor's degree in Marketing, Communications or other related discipline with vast marketing/business development experience.
• Strong computer skills with high level of proficiency in Microsoft Office.
• Proficiency in a design program such as Adobe Illustrator, etc. preferred.
• 2 years of experience (healthcare background highly preferred)